Background Paths
Background Paths

A Consultancy Of One.
By Design.

Built by me. Strategy and implementation from the same person, for a small number of businesses at a time.

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Steven Parrett, founder of Clevera

Meet The Founder

I grew up inside technology. Not as a user but as someone inside the machinery of how software actually gets built, scaled, and used by real businesses with real demands.

My father built PageSuite, a digital publishing platform serving some of the largest publishers in the United States. From a young age I was not observing how this stuff works from the outside. I was inside it.

That background gave me something most consultants spend a career trying to develop. The ability to sit across from a business owner in any industry, understand exactly how their operation works, translate what AI can genuinely do for them in plain language, and then go build it myself.

Most consultants advise. Most developers build. Very few do both. I do both. That is what Clevera is built on.

The Journey

Before founding Clevera, I spent time inside a fast-moving SaaS business where I built the entire outbound sales infrastructure from scratch. Cold outreach systems, automated pipelines, lead generation architecture, CRM buildouts, AI-powered workflows. I did not inherit a playbook. I wrote one.

What that experience revealed was something I already suspected. The businesses that win are not the ones with the biggest teams or the biggest budgets. They are the ones with the clearest picture of where technology can do the heavy lifting, and the right person to build it.

Clevera exists because that person is hard to find. And I decided to stop waiting for someone else to become me.

The Mission

There is an enormous gap between what AI can do for a business right now and what most businesses are actually doing with it. The vast majority of successful, profitable, well-run companies are using AI to tidy up their inbox and nothing more.

That is not a technology problem. It is a translation problem.

Clevera exists to close that gap. To take what is genuinely possible and make it real, specific, and immediately useful for businesses that are ready to move. No complexity. No generic strategy documents. No advice that disappears when the meeting ends. Just implementation that works and results that compound over time.

The mission is straightforward. Put businesses so far ahead of their competitors with AI that catching up becomes genuinely difficult.

What Makes This Different.

01

Advises and builds.

Most consultants hand you a strategy and leave. Most developers build what they are told without the strategic context. I do both. Every recommendation I make comes with the capability to execute it.

02

Plain language. Always.

The businesses I work with are experts in what they do. They should not have to become AI experts to benefit from it. Every conversation, every recommendation, and every deliverable is in language that makes immediate sense.

03

A select number of clients at a time.

Clevera is not a volume business. The work requires genuine attention and genuine results require genuine focus. When you work with me you get everything, not a fraction of someone's bandwidth split across fifty clients.

This is not a large agency with account managers and junior staff and a process designed to make you feel looked after while someone else does the work.

This is me. Working with a small number of businesses who are serious about what AI can do for them.

That is intentional. And it is exactly why it works.

Beyond The Work.

I also run a YouTube channel under my own name where I share honest, unsponsored takes on AI, what is actually worth paying attention to, and what is noise. No agenda. No brand deals. Just a genuine perspective on where this technology is going and what it means for the businesses using it.

If you want to get a feel for how I think before booking a call, that is the best place to start.

Watch on YouTube