You are not thinking about your competitors right now. You are thinking about your clients, your team, your pipeline. Your competitors are not front of mind and they should not have to be.
The problem is that while you are focused on running your business, your competitive landscape is changing. A competitor is quietly repositioning. Another is starting to target the clients you thought were yours. None of it announces itself. It just happens, slowly and continuously, and by the time you notice you are already responding to something that has been developing for months.
Most businesses find out about competitive shifts the same way. A client mentions it. By then the window to respond has already narrowed.
Not a report. A briefing. On your terms.
When nothing significant is happening the system is quiet. When something changes that matters it tells you immediately with enough context to decide whether and how to act.
Henderson Advisory have removed their fixed fee option from their website and updated their pricing page to enquire only. This follows two enterprise sales hires last month. They appear to be moving upmarket. Their entry level clients may be looking for alternatives.
Henderson's move upmarket may create an opportunity with their underserved SME client base. Consider targeted outreach to businesses in their size bracket within the next two weeks.